Cotton Now is a so-called minimizer bra, which means that it has wider and shallower cups than a traditional bra.

This allows your bust will be distributed over a larger area, giving a slightly flatter cup shape and a neater impression.

Minimizer bras are usually very popular with women who have a slightly larger bust.

If you’re looking for a slimmer profile where the prominence of the bust is reduced, try the Cotton Now minimiser bra. The stiff cups provide good support while distributing breast tissue over a larger area. Available up to a G cup.

Cotton Now has a slightly flatter cup shape, which combined with the unpadded, unlined cups and flat cup seams gives a very discreet look. This makes Cotton Now an excellent choice if you want an alternative to a seamless cup but still an ‘invisible’ look under clothing.

Cotton Now is perfect under shirts, blouses and other tight-fitting garments.

The shoulder straps are one of the most important details on all bras, but unfortunately also something that many people neglect.

Good shoulder straps should give you support and relief and not chafe or cut into the skin.

On Cotton Now, we therefore use wide, padded shoulder straps that you can easily adjust to fit you.